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You probably have a staff member who keeps track of your financial accounts. And you likely work with an external accountant, especially at tax time. While those two functions are critical, having access to a CFO is an important element in keeping your company profitable and running smoothly-especially in the current economic environment.
A CFO is more than just numbers
The right CFO offers more than just accounting expertise. They provide insight into what's driving your profitability. They can develop tactics to improve cash flow. They offer specific ideas to help position your company for the future. They understand the "big picture" even while they're deeply into the details of the business.
A CFO helps you make informed decisions
Especially in the current business environment, you want to be sure your decisions are based on fact and the best long-range planning. A CFO can create financial models, with varying scenarios, so you can see potential results before you make critical decisions.
A CFO helps you sleep at night
If finance and operational questions are keeping you awake at night, you need the advice of an expert. A CFO can help with questions that don't have simple (or obvious) answers.
- When should you add (or reduce) staff?
- Are individual products or projects profitable?
- Are your procedures sufficient to safeguard your assets?
- How will you maintain credit and cash flow during the downturn?
A CFO helps you succeed
The bottom line: you need accurate financial information and the right strategy to be successful. A CFO can provide the expertise to help ensure your business is running smoothly-and most critically, making a profit.
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